Gwyneth’s got the goop (again)

posted by ebean

“Martha, Oprah … Gwyneth?”
Published: February 22, 2009
Gwyneth Paltrow’s performance as a lifestyle guru has amused some and mystified others.

Excerpt from the NY Times:

The enterprise attracting the most media sniping right now? Goop.com, a lifestyle Web site and e-mail introduced in September that hits subscribers’ in-boxes on Thursdays with tips like “police your thoughts” and “eliminate white foods.” The site’s name is derived from Ms. Paltrow’s initials, and its slogan, “Nourish the Inner Aspect,” positions it deeply in the New Age realm. read more

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