Monthly Archives: July 2009

Yoga Agents? Yoga Goes Hollywood

Yoga is now going beyond just clothes, props and trademarked styles, now there appears to be a new chapter where yoga and business are uniting to bring the often flighty community of free-loving do-gooders who just want to share yoga bliss with their students with a paycheck. Some may think this is a way that yogis are selling out, but if yoga is your career and you are not so business-savvy, it really is in your best interest to find someone who can network and market your talents for you – because hey, let’s be realistic, everyone has to eat and in order to eat you need to make some mullah.

After a recent press release about the Gap’s attempt to gain market share with its new line of pure body layering apparel that targets yogis, we did some investigating to find out a little bit more about YAMA, the PR rep for A-list instructors like Sadie Nardini and Ashley Turner.

Straight from Ava Taylor, one of the founders of YAMA, the Yoga Artist Management Agency, the company is  “a joint venture with Velour Music Group – producers of the groundbreaking Wanderlust Festival.  YAMA is the premier yoga talent agency in the world exclusively representing a diverse portfolio of distinguished instructors.”

YAMA seems to be the forerunner of yogic agencies,  hooking up athletes with legitimate endorsements, sponsorships and advertising gigs.  So be on the lookout for more brand integration of yoga instructors in unconventional placements like corporate events and festivals.  As a firm believer that everyone could use a little yoga in their world, I am interested to see how this new type of agency will pan out.

For more info on YAMA, try emailing yoga.artist.management@gmail.com (no website as of yet, that I know of, which I do encourage them to launch sooner than later if they are looking to gain momentum and keep ahead as other players enter ‘the game.’)

Be Fearless

 

The Earth is enjoyed by heroes – This is the unfailing truth. Be a hero. Always say ‘I have no fear’. Tell this to everybody: ‘Have no fear’. Fear us death, fear is sin, fear is hell, fear is unrighteousness, fear is wrong life. All the negative thoughts and ideas that are in this world have proceeded from this evil spirit of fear.

 -SWAMI VIVEKANANDA         

 

How do you wipe?

posted by ebeans

CNN digs up the dirty on America’s wipe-of-choice: toilet paper. Read about the past, present, and future of the American’s 57 squares per day habit. Published July 7, 2009.

Why toilet paper belongs to America

“Since the dawn of time, people have found nifty ways to clean up after the bathroom act. The most common solution was simply to grab what was at hand: coconuts, shells, snow, moss, hay, leaves, grass, corncobs, sheep’s wool — and, later, thanks to the printing press — newspapers, magazines, and pages of books…”

read full article